Email Marketing Services

Keep In Touch With Your Client Base

Email marketing is yet another powerful tool businesses can use to maintain,
nurture and grow a client base. Marketing studies show that regular and well-
structured email marketing campaigns are an effective tool in keeping your
company and services in the minds of your clients, and therefore a part of
their purchasing decisions.

Research conducted by the Direct Marketing Association, indicates email
marketing has an ROI that’s more than double the average return for other
forms of online marketing and more than 6 times the return from print catalogs.

And, why does email marketing work? Well, for lots of reasons:

• It’s cost effective. While the initial cost of actually designing your email
  creative can be comparable to direct mail, the big savings start when you
  consider there are no printing costs and you can get your message
  delivered for around a cent per recipient.
• It’s immediate. Email generates an immediate response, instead of waiting
  for a subscriber to visit your site, you can get your message to them when it
  counts. The majority of your recipients will see your message in the first
  24-48 hours.
• It’s relevant. Email makes it easy to segment your subscribers using a variety
  of criteria like demographics and past campaign behavior (such as clicking a
  certain link). This way, you can ensure your message goes to the individuals
  most likely to be interested in your offer.
• It’s completely measureable. More than any other form of marketing, email
  can provide actionable data on the results it generates. Keep track of who
  opened your email and when, what topics they were interested in, who
  forwarded it on to a friend, how many sales were generated and much more.

Contact us to get started.