Submitted by Bill Edmonson on Thu, 09/22/2011 - 15:59
The great thing about marketing on the internet is that we can know when users stumble across our website or search for it directly. This is a fantastic advantage that no other advertising medium can boast about or take advantage of. Internet marketers can focus on efforts to attract users who are actively searching for specific products and services online. This is called Inbound Marketing, and there is a family of tools available that are specifically designed to help internet marketers.
Submitted by Bill Edmonson on Fri, 08/19/2011 - 13:29
People such as myself and colleagues are always throwing "SEO, SEM, IA, UX, UI" around like everyone else knows what we mean. Terms like "Trending", "Conversion", and "Taxonomy" get thrown into the pile as well.
It's easy to forget that not everyone knows (or wants to know) what we are talking about. Keep in mind though that if you are spending money on your website, and intend to make money with your website, it is a good idea to be up to speed with the lingo. Below are bare bones definitions to get you through those mystifying meetings.
The great thing about marketing on the internet is that we can know when users stumble across our website or search for it directly. This is a fantastic advantage that no other advertising medium can boast about or take advantage of. Internet marketers can focus on efforts to attract users who are actively searching for specific products and services online. This is called Inbound Marketing, and there is a family of tools available that are specifically designed to help internet marketers.
